Thumbnail image of Selligent one sheet titled "10 Key Steps to Boost Email Deliverability in 2020"

10 Key Steps to Boost Email Deliverability in 2020

Deliverability has become an increasingly complex issue over the past few years. It’s not just about sender reputation anymore, as it was ten years ago. Today, a multitude of factors determine whether or not your messages enjoy safe passage to the inboxes of your recipients.

It’s critical to master all the techniques and to adapt to the constant evolution of ISPs. In order to make sure that your email marketing is aligned with your overall goal, this checklist presents ten fundamental steps to take to boost email deliverability, including:

  • Configure a sound infrastructure
  • Practice responsible data collection
  • Maintain a well-managed contact base
Cheat Sheets