Selligent Cortex leverages multipurpose AI for its marketing cloud

451 Research Report on Selligent Cortex's AI capabilities

Selligent Cortex leverages multipurpose AI for its marketing cloud

This report, written by Keith Dawson, Principal Analyst for 451 Research’s Customer Experience & Commerce group, highlights the increased need for data-centric marketing automation platforms (MAP) to help organize and execute complex multichannel marketing campaigns.

Key features highlighted in the report:

  • Machine learning used to make predictions about customer behavior
  • Offer-optimization capabilities across channels
  • Smart Audiences, identifying the relevant audience for a specific content or offer
  • Selligent Cortex’s flexible data layer for ingesting different data types
Analyst reports