451 Research Report on Selligent Cortex's AI capabilities

Selligent Cortex leverages multipurpose AI for its marketing cloud

This report, written by Keith Dawson, Principal Analyst for 451 Research’s Customer Experience & Commerce group, highlights the increased need for data-centric marketing automation platforms (MAP) to help organize and execute complex multichannel marketing campaigns.

Key features highlighted in the report:

  • Machine learning used to make predictions about customer behavior
  • Offer-optimization capabilities across channels
  • Smart Audiences, identifying the relevant audience for a specific content or offer
  • Selligent Cortex’s flexible data layer for ingesting different data types
Analyst reports