Ancestry realized their one-size fits all approach was not an effective way to drive conversions. By transitioning to a consumer-first strategy, Ancestry was able to deliver more relevant and engaging content.
With Selligent Marketing Cloud, the natively integrated omnichannel execution tools use proprietary Data Core to automatically adapt to changing consumer needs in real-time.
Omnichannel Engagement Platform from Selligent Marketing Cloud
The omnichannel engagement platform from Selligent Marketing Cloud enables marketing professionals to better reach their target audience and connect with potential customers on a deeper level.
