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(It’s not always) the more you know: Data-driven Marketing
When you’re weighing important business decisions, you naturally want to make your choices based on properly sourced, quantitative information rather than a vague tingly feeling in your stomach.
Influencing Brand Preference
Engaging consumers in meaningful conversations across all channels is the newest requirement for brand success.
Going Global: Programmatic Audience Development Around the World
This white paper, published in partnership with the Interactive Advertising Bureau, will explore market dynamics and present a snapshot of how publishers, marketers and technologists are "going global"
Collaborative white paper: Direct Marketing
From Big Data to omnichannel, Selligent's collaborative white paper on direct marketing will help you to learn new insights on the Digital World. With multiple years of experience between them in the digital arena, our 12 experts share their vision.
Selligent’s Approach to Integrated Marketing
This paper by Raab Associates presents Selligent's point of view on integrated marketing.
Efficient customer interactions: how to prevent marketing fatigue?
People are flooded with marketing messages. The number of communication channels has increased explosively, and they're being used more intensely than ever. It becomes harder for companies to develop relevant communication.
Social media in the cross-channel marketing strategy
The hottest topic in marketing and communication is without any doubt social media marketing. Although many businesses are still testing the waters, many others have successfully integrated social media in their marketing mix.
E-mail marketing for the cross-channel customer : moving towards integrated interactive marketing
E-mail marketing is the most used channel for interactions between people and companies. Yet other channels are rapidly being embraced by consumers.