Real-time personalization is the process by which companies simulate the in-store process of customer interaction and engagement online to drive acquisitions and conversions. This is done through messaging, data tracking, and other information collecting processes.
In a 2013 article for MarketingProfs.com, Ayaz Nanji states that although 77% of marketers value real-time marketing as integral to their daily operations, most of them had trouble:
Personalizing content through messages
Improving marketing effectiveness/response rates
Improving customer retention
Harnessing Big Data
Driving ROI through sales
Selligent provides omnichannel campaigns and lifecycle management tools that overcome the obstacles other marketing firms struggle to implement in their real-time personalization.
Marketers should shape marketing strategies and customer segmentation tools specifically around highly targeted groups and create a more personalized approach to brand awareness. While segmentation is important, the goal for every marketing director or CMO should be 1-to-1 relationship marketing and creating a uniquely personal message for every user. Reap the benefits of an easy-to-use platform designed for marketers to test and optimize journeys, campaigns, and individual interactions.
No other digital channel engages customers more than email that leverages dynamic content to deliver highly personalized messages to their inboxes. On top of just sending out email campaigns, you're now expected to elevate emails into a creative and engaging marketing campaign that promotes your product and brand while delivering value to the customer.
Selligent's omnichannel relationship marketing solution allows marketers to not only apply personalization strategies to your email content, but to also serve up dynamic content at the time of open. Learn about Selligent and gain email personalization strategies.