New Marketing Rules From the Subscription Economy: A Guide to Building Consumer-First Journeys

Your brand doesn't have to rush into the subscription business model to build long-term and profitable relationships with consumers. Sometimes, all it takes is rethinking your lifecycle marketing strategy to focus on loyalty and reducing churn. An opt-in is no longer an invitation for a sales pitch - it’s a start of a conversation where context is key.

This white paper offers actionable tips for marketers to grow and monetize their consumer relationships. Introducing the CARE methodology (Context, Automation, Relevancy, and Engagement), the guide offers four customer journey templates borrowed from the subscription businesses but can be applied to any lifecycle marketing program.

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