Making the Most of Micro-Moments in Marketing: Strategies for Delivering Customer-Centric Marketing with Relevance and Personalization at the Perfect Time

Consumers are constantly connected; searching for information, learning about products and services, and looking for brands to recognize them and know what they need, right when they need it.

• 75% of smartphone users expect to find immediate information when mobile searching
• 82% demand immediate responses to sales or marketing questions when interacting with brands

If you’re not there to meet them in those "micro-moments" – with relevance, speed, and ease for taking action – you risk losing them. Micro-moments translate directly into sales, boost loyalty, and enhance long-term brand perception.

This Selligent white paper offers tips and strategies for marketers to make the most of micro-moments, by optimizing real-time marketing to reach consumers at precisely the right time.