M CUBED: The Modern Marketing Model

M CUBED: The Modern Marketing Model

M CUBED: The Modern Marketing Model

There are two certainties in life: death and change. The problem with change today is that it has never been faster. the advent of the Internet has revolutionised accountability and made marketing more compelling in the boardroom through the demonstration of clear ROI. As a result the modern marketer is a very different breed to their forebears. They have to be. If innovation is the handmaiden of change, then the role of the modern marketer is to facilitate innovation. In this white paper we, together with our partners Alchemetrics and Thread, explore the challenges the modern marketer is facing and the ways they’re innovating to overcome.

 

White papers