Reaching the Indirect Customer: How to build customer relationships and collect intel in the age of e-commerce data monopolies

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Reaching the Indirect Customer: How to build customer relationships and collect intel in the age of e-commerce data monopolies

In a day and age where consumers are increasingly spending part of their customer journeys on sites like Amazon, Best Buy, or Walmart, brands are finding it harder and harder to capture key performance indicators and sales data on owned channels. Successful brands of the future will recognize that their role in the entire commerce ecosystem has changed.

It's high time to consider adopting digital marketing strategies designed to better serve and build relationships with 'indirect' customers. Download our white paper to find out how some brands are successfully marketing to all customers – direct and indirect.

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