Thumbnail of a document entitled: "White Paper: How to Balance Consumer Desire for Sustainability and Convenience" featuring an image of blue, green, and white plastic bags, crumpled into the shape of a globe, with two hands reaching to frame the globe on either side.

How to Balance Consumer Desire for Sustainability and Convenience

As people grasp the importance of sustainable living, they are actively pushing brands to become more responsible for their global footprint and the health of our planet. Brands need to send a brand message that resonates on an individual level - and to do that, the best approach is to focus on what drives individuals when it comes to sustainability versus the uncompromising desire for convenience. This whitepaper outlines how to listen and understand consumers to deliver consumer-first marketing with empathy.

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