Thumbnail of a document titled "Getting Serious About Omnichannel Marketing".

Getting Serious About Omnichannel Marketing

Savvy digital marketers need to be thinking about their omnichannel strategy. It's no surprise that today, customers aren't exploring brands on just a single channel. They're asking friends for advice in-person for product recommendations, or via social media or Instagram for travel advice. They might be connected to their favorite mobile devices, or smart speakers when they're researching between options, and they're likely to be on multiple devices at the same time.

The bottom line? Customers are more informed than ever, and as digital marketers, we have to be keeping up with these channel-agnostic consumers to give them the information they want, when, how, and where they want it. So how do we start?

In this white paper, you'll learn:

  • Best practices for enhancing your digital customer experiences - don't forget about valuable analog interactions!
  • The impact of voice search on consumer expectations and what digital marketers can do about it.
  • The latest findings from new trends, including digital out-of-home (DOOH) advertising.
White papers