Thumbnail image of cover of Selligent white paper "Customer-First Marketing in the Age of COVID-19: Relationship Marketing Based on Trust, Empathy, and Relevance in a Disrupted Digital Marketing Landscape"

Customer-First Marketing in the Age of COVID-19: Relationship Marketing Based on Trust, Empathy, and Relevance in a Disrupted Digital Marketing Landscape

COVID-19 has disrupted the digital marketing landscape. Brands and marketers need a new way forward. It’s what we at Selligent Marketing Cloud call "Customer-First Marketing," where the focus is on individual consumers. Marketers must implement engagement strategies based on trust and crafted with empathy, using data and technologies to ensure that every communication is meaningful and relevant.

This Selligent white paper offers guidance and best practices for relationship marketing. You’ll learn:

  • The impact of COVID-19 on marketing
  • 5 trends shaping the new marketing landscape
  • How to align trust, empathy, and relevance to maintain relationships in a disrupted world and serve customer needs on an individual basis
  • How to use data-driven, omnichannel marketing technology to deliver Customer-First Marketing
White papers