The Five Biggest Mistakes in Omnichannel Marketing & How to Fix Them

Sponsored by Selligent, this video delivers specific, tactical insights on how to avoid the pitfalls that often lead to omnichannel failure.  

We’ll cover in detail how to fix these 5 omnichannel-killers:

1. Lack of defined goals

2. Not using the right metrics

3. An inconsistent message across channels

4. Not knowing the channels your customers prefer; not mapping the right channel to the desired interaction

5. Silos still in place