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Privacy vs. Personalization: 8 Marketing Myths Exposed

Join Rosemary Smith, director at data protection and permission-marketing consultancy Opt-4, as she dispels the most common privacy myths that are holding marketers back, and shares tips to ensure that your marketing does not set privacy alarm bells ringing. In this interactive LIVE session sponsored by Selligent, marketers will learn:

  • Why profiling is not always a good idea
  • Whether incentives are effective at getting consumers to share data
  • How testing contact frequency and channel preferences can increase click-through
  • Types of retargeting techniques that cross the “creepy line”