Masterclass Webinar: How to Retain & Drive Customer Loyalty

Masterclass Webinar: How to Retain & Drive Customer Loyalty

Understanding what your customers love most about your brand is the foundation to driving a successful loyalty program. Acquiring new customers can be time consuming and expensive. So once brands have worked hard to grow their loyal customer base, how do they then keep them that way – and why is it even more important during times like these?

In this recorded webinar, Selligent Client Success Manager, Laura Forer, and Rakuten Kobo Marketing Director, CRM & Loyalty, Alexis Munroe outline the steps brands and marketers can take to develop a successful customer loyalty program.

Topics include:

  • Brand Loyalty: Short- and Long-term Strategy
  • Moments of Impact: Supporting the customer journey and utilizing smart segmentation
  • Utilizing Omnichannel Communication: Email, Push and more
  • When and how to add value when it matters most: Continual Improvement for Loyalty
Webinars