How to Make AI Run Your Marketing Campaigns (Successfully!)

How to Make AI Run Your Marketing Campaigns (Successfully!)

It’s no secret that consumers today expect relevant communications and cohesive experiences from brands. AI to the rescue! Whether it’s engaging customers across their favorite channels, sending personalized offers at the right moment, or finding the best suitable segment to send a specific communication to, AI allows marketers to automate decisions which could not be automated before. The result? Building strong and long-lasting relationships with your consumers – with limited manual intervention.

In this compelling session, Selligent’s VP Product and Innovation, Alexei Kounine, shares how to improve your omnichannel marketing automation strategy using data and AI. Key topics include:

  • Next Generation of marketing automation tools
  • Concrete cases of using AI in marketing campaigns
  • How to get started with AI in marketing
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