The image is a 2-D simplified graphic of a line of human figures walking into a large gear seated in the wide end of an orange funnel, with cash symbols flowing out the smaller end at the bottom.

Finding Hidden Revenue Through Testing

Join April Mullen, a Sr. Marketing Strategist at Selligent, as she presents best practices and hands-on tips for creating tests that can be used to optimize your marketing programs and increase your overall ROI.

In this webinar, you’ll learn:

  • How Polaris achieved higher customer retention by automating a winback program test
  • Why it’s important to prioritize testing in the midst of your busy day to day
  • Tips on what to test, what to track and making sense of results