Customer Loyalty in 2019 and Beyond

Loyalty and advocacy are among the most important program areas for brands. In 2019 and the future consumers can be more selective and choosey with the brands they spend their money with than ever before. Keeping your existing consumers happy and avoiding churn is imperative for the modern B2C marketer. Kat Berman of Selligent Marketing Cloud and Tanya Rhoades of Deluxe Corporation offer an overview of loyalty programs in 2019, the latest best practices from brands, and executional tips for B2C loyalty success:

  • Making purchases easier for faithful consumers
  • Utilizing consumer preferences to enhance loyalty
  • Authentic product recommendations that build advocacy
  • And more