CCPA and how it affects marketing

CCPA and how it affects marketing

Watch this on-demand webinar to gain a better understanding of the California Consumer Privacy Act (CCPA) and how it affects your marketing. CCPA went into effect on January 1, 2020, representing the most stringent data protection regulations in U.S. history, with implications far beyond residents of California. In this valuable on-demand webinar, Selligent Marketing Cloud senior legal counsel Steven Dimirsky and marketing expert Kat Berman will:

  • Break down CCPA for marketers: what does it mean for you?
  • Help you understand CCPA requirements and obstacles to watch out for
  • Offer practical advice on abiding by the law while preserving customer engagement and upholding best practices for marketing communications

Are you ready? Watch the on-demand webinar.

Webinars