7 Steps to Becoming a Consumer-First Marketer

In this webinar, experts Kat Berman, VP Product Marketing at Selligent, and Adam Corey, VP Marketing at Tealium, will discuss seven steps for launching a consumer-first strategy, highlighting best practices and results from successful brands that are getting it right.

You'll learn how to:

  • Get your data together: Collect consumer interaction data across every channel and touchpoint for a unified view of the customer
  • Fuel smarter campaigns: Stay relevant by responding to consumer behavior in a timely, simultaneous experience
  • Embrace contextual messaging: Bring context and value to every message and engagement by prioritizing long-term loyalty over short-term goals