6 Steps to Consumer Journey Success

6 Steps to Consumer Journey Success
Join April Mullen, a Sr. Marketing Strategist at Selligent, as she presents a proven methodology and hands-on tips for creating journeys that deliver exceptional customer experiences and high marketing ROI.
In this video, you’ll learn:
- How to uncover opportunities based on what customers expect vs. what you deliver
- Tips for prioritizing which automated programs to implement first
- The ROI of a good consumer-first experience
- Best practices from top brands like Wayfair, Zulily, and IHG