5 Marketing Efficiencies You Need to Know

Watch now on-demand as Selligent's Director of Marketing for Northern Europe, Sam Counterman, and Pi Marketing's Senior Director and Founder, Paula Morris, discuss 5 key marketing efficiencies brands and marketers need to think about in the wake of the COVID-19 outbreak:

• Brand building - Long and short-term strategy
• Personalization & Why it matters
• Privacy: A Shift in Consumers' Trust
• Data Modelling: Using Data to Build Customer Loyalty
• AI and Machine learning: Work Smarter, Not Harder