Consumers are now fully in control of their journeys. They’re developing brand preferences, researching products and services, and making purchase decisions on the go on their smartphones.
They expect companies and brands to be there to deliver exactly what they need, right when they need it. Blink and you might miss them –and lose them for good. It’s never been more critical for brands to be there in those micro-moments.
Marigold: where relationships take root.