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Content Type
Video
Length
30 minutes
Language
English with English subtitles
SIGNALS ON DEMAND: VIDEO

More Than a Product Quiz: Zero-Party Data Across the Customer Lifecycle

 
Speaker: Stephanie Liu, Privacy & Marketing Analyst, Forrester

 

When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert. Stephanie specializes in marketing and privacy, and focuses on the balance between privacy, trust and consumer expectations. In this session, she’ll explore how the death of the cookie, otherwise known as data deprecation, will disrupt how many marketers operate – and how zero-party data is the solution many marketers are looking for.

 

Takeaways: 

  • Four forces of data deprecation are drastically limiting marketers' access to consumer data.
  • Zero-party data can help marketers personalize without being creepy -- if they use it strategically.
  • The key to zero-party data is how you collect it: transparently and in exchange for a value or benefit.

“

When you go on a first date, you don't ask the 50 questions you need to know right off the bat. That's an interrogation, and that's generally a really, really bad date.

Stephanie Liu
Privacy & Marketing Analyst, Forrester
  Signals22OD: Video Forrester Liu ZPD ENGLISH VIDFORRESTERZPDS22EN https://info.selligent.com/en/thank-you-102 https://info.selligent.com/en/thank-you-102
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