When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert. Stephanie specializes in marketing and privacy, and focuses on the balance between privacy, trust and consumer expectations. In this session, she’ll explore how the death of the cookie, otherwise known as data deprecation, will disrupt how many marketers operate – and how zero-party data is the solution many marketers are looking for.
Takeaways:
Seamlessly activating consumer data can be a challenge, but for PepsiCo, it’s a challenge they meet head on with the right tech and strategy.
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