As a longtime client, Le Figaro has been leveraging the automation and machine learning capabilities of the Selligent product suite to fuel their growth and revenue goals for more than 13 years. Founded in 1826, Le Figaro is France’s largest national newspaper with 67% of its audience as digital subscribers versus 32% as print-only subscribers.
Selligent sat down with Le Figaro’s Jean Beaufour, CRM and Emailing Project Manager, to learn more about what he loves most about working with Selligent and what the brand has in store for 2023. From the ability to deploy emails instantaneously to the high-level metric analysis, Selligent helps Beaufour and his team do their jobs quickly and efficiently. By tapping into Selligent’s ability to segment their audience lists and see where readers are spending the most time, Le Figaro has instant insight on what readers are engaging with, and what new products may resonate with their global audiences.
And what’s next for Le Figaro? Of course it’s SMS. Beaufour, like most growth experts in the media space, recognizes that readers expect the brands in their lives to meet them where they are, at exactly the right time.
Join us for this Coffee Chat to hear more about their plans for 2023 and how the Selligent team of experts delivers the expertise and reliability they demand to stay one step ahead of their readers.
Jean Beaufour was interviewed by Régis Le Goff, Client Success Manager France at Selligent Marketing Cloud. The interview was translated from French and is subtitled in English.
Selligent Marketing Cloud is part of the CM Group family of brands.