How to Retain & Drive Customer Loyalty


Understanding what your customers love most about your brand is the foundation to driving a successful loyalty program. How do you keep loyal customers happy – and why is it even more important during times like these?

More information about this video:

In this recorded webinar, Selligent Client Success Manager, Laura Forer, and Rakuten Kobo Marketing Director, CRM & Loyalty, Alexis Munroe outline the steps brands and marketers can take to develop a successful customer loyalty program.

Topics include:

  1. Brand Loyalty: Short- and Long-term Strategy
  2. Moments of Impact: Supporting the customer journey and utilizing smart segmentation
  3. Utilizing Omnichannel Communication: Email, Push and more
  4. When and how to add value when it matters most: Continual Improvement for Loyalty