Expert Talks: Marketing to Gen Z

A Fresh Approach to Reach a New Generation of Consumers

This webinar recording offers a look at new data and fresh insights around Gen Z: their motivations, behaviours, and preferences. Let Jeroen De Graaf  from Ematters and Nicolas Van Vijnckt from Selligent guide you through the history of generations, the difference between millennials and Gen Z, and how to further connect with the young generation as a brand

You’ll walk away with practical strategies to reach and engage with this important segment, to move them to action.

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