WE Fashion, originally a Dutch fashion chain, specializes in providing the latest clothing, shoes, bags and other accessories for its customers. They’ve expanded to 240 shops and 3,000 employees across the Netherlands, Belgium, Germany, France, Luxembourg, Austria and Switzerland. Beyond their brick and mortar shops, they also serve an online audience.
To stand out in a competitive industry, fashion retailers must build real relationships with their customers or risk blending in with the background. Brands can effectively connect with their audience by leveraging technology that helps them understand who their customers are, how they want to be interacted with and when.
WE Fashion wanted to reach customers in a meaningful and memorable way, so they used Selligent Marketing Cloud and Send Time Optimization to achieve their goal. They were looking to personalize their customer’s entire shopping experience from end to end, while also sending each customer timely and tailored messages.
With Selligent, WE Fashion tested a wide variety of campaigns, collected customer data, and leveraged optimal send times for stellar results.
Watch now to learn how WE Fashion successfully increased their click through rates and drove revenue by changing their messaging strategy.
Selligent Marketing Cloud is part of the CM Group family of brands.