When the pandemic forced stores closures everywhere, fashion retailer JBC wanted to find a way to still bring some holiday magic to its youngest customers. Since children could not come to meet their beloved ‘Sinterklaas’ (traditional Dutch/Belgian holiday character) in person in JBC stores, the retailer got creative. Working with agency partner Dignify and using the Selligent platform, JBC created a hyper-personalized email campaign to bring the Sinterklaas magic right to children in their homes.
Watch the video to see this inspiring client success story come to life!
Selligent Marketing Cloud is part of the CM Group family of brands.