Understanding what your customers love most about your brand is the foundation to driving a successful loyalty program. Acquiring new customers can be time consuming and expensive. So once brands have worked hard to grow their loyal customer base, how do they then keep them that way – and why is it even more important during times like these?
More about this video:
Watch this masterclass recording for an outline of five steps brands and marketers can take to develop a successful customer loyalty program, outlined by Selligent’s Director of Marketing for Northern Europe, Sam Counterman, and Customer Success Manager Taylor Whiteley.
Selligent Marketing Cloud is part of the CM Group family of brands.