Trends at a Glance: Publishing

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Trends at a Glance: Publishing

These days, publishers are thinking more broadly about the idea of building a devoted and engaged audience. And of all the trending observations in publishing, most marketers involved in the publishing industry (particularly in digital publishing) agree that growing loyal audiences and driving quality traffic are the most difficult challenges they have to face.

So what emerging trends should be most interesting to you this year? In this brief trend report, we note the most significant publishing trends we're noticing among top digital and print brands this year, and the approaches we think you should consider adopting for your audience.

Trend reports