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Trends At A Glance: Cinema

It's been quite a year for the movie business. While MoviePass in the U.S. has had a bumpy ride since 2018 with its "unlimited" plan, other services and cinema chains have stepped into the arena, eager to take advantage of the boost in interest in movie ticket subscription plans across the country. With the renewed appetite of theater-going customers in North America and beyond, we're keeping an eye on certain digital marketing trends in the cinema industry and over-the-top (OTT) services this year. Download to find out more.

Trend reports