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Digital transformation strikes a pose in the fashion industry

A Comprehensive Overview of The Latest Marketing Trends To Affect the Fashion World

Fashion moves fast but customers move faster - and with digital transformation accelerating through the apparel industry, consumer expectations are higher than ever. From micro-fashion collections, new subscription services, to online personal shoppers - marketers and manufacturers alike are rapidly altering business practices and digital technologies to keep pace. Just having good style is no longer enough: the average fashion consumer wants to keep an eye out for the newest trend, and reserve the right to curate a personalized look. This report will explore how fashion consumption has changed as a result of digital transformation, and what it means for digital marketers in the fashion industry.

Trend reports