Digital transformation is turning a new page In the publishing segment

Digital transformation is turning a new page In the publishing segment

It should come as no surprise that the publishing industry is still grappling with the effects of digital transformation, but one thing remains certain: In the digital age, the readers will decide which direction the industry will go. So far, all signs point to young, millennial readers demanding high-quality content available via smartphones- without the web advertising.

So how is a publishing house to compete? Certainly some brands are addressing reader demands better than others. Find out how today's most progressive publishing houses are dealing with the digital transformation, what the major new challenges are, and key strategies you can be using to fight ad-blockers in this 12-page Selligent Trend Report.

Trend reports

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