Digital Transformation is Flipping the Script in Entertainment Media

Learn the Latest Marketing Trends Affecting the Entertainment Industry

Cord cutting, on-demand streaming, eSports live broadcasting, the comeback of podcasts... Digital transformation has disrupted the entertainment industry, and consumers are driving the change. And while more than ever before, people are willing to pay for digital content, their expectations are high. Just having good content is no longer enough: It has to be personalized, accessible anywhere and anytime – while being fully integrated into other digital experiences. The report will explore how media consumption habits have changed as a result of digital transformation, and what it means for digital marketers in the entertainment industry.

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