Digital Marketing Checklist for Black Friday 2021

Integrate

Centralize and streamline your data sources
Automate

Sharpen your marketing workflows with AI
Execute

Bring every channel into a single journey

Individual Features
Real-Time Audiences

Evolving, data-driven audiences
Personalized Content

Pointed messaging at the perfect moment
Journey Customization

Flexible, no-code, cross-channel journeys
Reporting & Optimization

Strategically report, retarget, and iterate
Zero-Party Data

Empower your marketing teams

What's New Configuration

Retail

Drive conversions, loyalty and ROI with personalization
Media, Publishing & Entertainment

Recruit and retain subscribers more effectively
Travel & Hospitality

Personalize the booking experience wherever your customers go
Financial Services

Combine security with unprecedented marketing capabilities
Other Industries

Personal marketing made powerful, for leaders in every industry

All Case Studies

Explore the Benefits of Being a Selligent Partner
Agency Partners

Deep industry knowledge. Strong Selligent platform expertise. Trusted advisors for our mutual clients.
Technology Partners

Systems integrators. Technology experts. Adept at leveraging the Selligent platform for new revenue opportunities.
Reseller Partners

Agencies & integrators work with our team to reap the rewards of selling our solution.

Our Partner Network

Blog
Case Studies
Guides
Videos
Experiences and Quizzes

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Get Your Digital Marketing Ready for Black Friday and Cyber Monday 2021

Trends, Lessons, and Strategies for the Year’s Biggest Shopping Event in the New Reality

The biggest shopping event of the year happens once again in 2021 amid the uncertainties of the coronavirus pandemic. Black Friday and Cyber Monday will not be business as usual – but it will be a great opportunity for companies that are prepared.

Our annual Black Friday guide will equip marketers to succeed during the biggest sale season of the year, with information including:

The right blend of data-driven omnichannel tools to have in your stack
How to use the latest customer intelligence to serve individual offers and relevance on every channel, all year round
Important lessons from 2020
5 digital marketing strategies for Black Friday
Inspiring use cases from Selligent clients

More Resources

Guides

The Relationship Marketer’s Guide for Back-to-School in 2023

Back-to-School: Get ready to deliver top-of-the-class relationship marketing strategies from acquisition through to loyalty
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Guides

The Selligent Awards Lookbook 2023

Every year, Selligent celebrates and awards those brands which exhibit distinction and excellence in marketing.
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Guides

Selligent Experiences: From unknown to known. Identify anonymous contacts through engaging value exchange.
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Guides

Experiences Lookbook : A collection of marketing campaigns

A collection of marketing campaigns that bring education and entertainment to your target audience while collecting valuable zero-party data.
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Guides

The Complete Guide to Zero-Party Data 2023

Get all the insight on the privacy landscape, the four types of consumer data and how zero-party data is the foundational layer of relationship marketing.
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Guides

Connecting the Retail Dots – It’s time to get the retail experience to the next level

Ensuring engagement, loyalty, and revenue growth means using a martech solution where email, data, and customer experience can work together.
Learn More