Trends at a Glance: Media & Publishing | State of the Industry

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The global pandemic has accelerated digital transformation in the media and publishing industries beyond expectations. Average media consumption is skyrocketing, and new content formats are enjoying significant growth, while traditional formats like newspaper continue to see decreasing revenues.

This trend report focuses on the state of the media and publishing industries, with a look at digital marketing opportunities for publishers, statistics about the industry and where it’s heading, and actions publishers can take to reach new customers and retain subscribers in a world where consumer behavior is changing rapidly.

Highlights include:

  • A look at mobile marketing statistics & strategies
  • The impact of social media on publishers
  • The importance of personalization in content delivery

Trend reports