The Personalization Handbook for Retail Marketers
Gone are the simpler days when marketers could group customers into a single segment and send them generic marketing campaigns Leading retail brands already know that the key to brand success these days lies in marketing personalization, giving retail customers the next-level customer experiences they’re quickly coming to expect as the norm. But tailoring messaging to individual preferences is easier said than done.
In our Personalization Handbook for Retail Marketers, we provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins like increased customer loyalty, spending frequency, and lifetime value. Download to learn about:
Selligent by Marigold: where relationships take root.