The New Data-Value Exchange
Businesses usually operate according to the principle of quid pro quo, or “something for something”. But in the age of data and data breaches, consumers are now more apprehensive than ever to share personal information with brands, and for good reason. Consumers are realizing that their personal data can sometimes be much more valuable to the brand than what the consumer receives in return. Today’s brands must drive a harder bargain, but how?
The conundrum belies one of the biggest challenges that marketers must face: a widening consumer trust gap.
In this eBook, you’ll find what the research reveals about how companies can earn consumer trust, new data privacy expectations marketers must meet, and specific actions you can take to recast your brand as “value providers” for your most loyal customers.
Selligent by Marigold: where relationships take root.