The Selligent Mobile Marketing Guide

Thumbnail of Selligent report titled "Keeping Connected with Consumers: The 2021 Selligent Mobile Marketing Guide"

As a result of the 2020 pandemic, the importance of mobile marketing has grown exponentially. We’ve seen fundamental changes in shopping behaviors that experts believe will remain permanent for years to come. These changes place mobile channels at the center of customer journeys. The role of mobile devices is changing, with smartphones helping to facilitate new solutions like contactless payments, curbside pickup, and real-time notifications on delivery status.

To help companies maintain their focus on mobile channels and stay connected with their customers, we have compiled this new edition of our Mobile Marketing Guide, with features that include:

  • 5 key mobile marketing trends for the “new normal”
  • Tips for how to enhance omnichannel customer journeys with mobile engagement in the new environment
  • 5 mobile marketing strategies to boost customer engagement
  • How the Selligent platform supports mobile strategies