Our Financial Services Relationship Marketing Trends: Brand Rankings Report delves into the evolving landscape, revealing how leading brands are setting the standard by prioritising trust, personalisation, and client experience.
With practical insights backed by social psychology and behavioural economics, this guide will equip you with tools to craft powerful, human-centred marketing campaigns.
Today’s consumers are frustrated with standardised marketing tactics lacking in personalisation. They want to be treated as individuals. And they spend their money with brands that transcend outdated marketing methods.
Marigold’s latest research surveyed 21,700 consumers in the UK, France and the US to rank 85 top retail brands on what matters most in building meaningful customer relationships.