The Relationship Marketing Playbook for Holiday Planning 2022

Get on your customer’s nice list this holiday season Holidays are coming!


It may still be t-shirt weather, but forward-thinking retail marketers know it’s time to get their holiday marketing campaigns ready to unwrap. In this busiest of selling windows, it can be tough to rise above the noise in crowded inboxes – the key is marketing with relevance and delivering experiences that add value and gather holiday purchasing preference data at scale.


This guide is filled with exclusive data, trends and tips, including your definitive 2022 holiday marketing checklist that will empower you to:

Opt-in consumers ready for your holiday marketing campaigns
Get your emails delivered, opened, read and clicked
Progressively profile your customers to improve the relevancy and ROI of your messages
Deliver true personalization that goes beyond a first name in the subject line
Leverage SMS to reinforce your email offering