Marketing to Gen Z Report

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Marketing to Gen Z:
A Fresh Approach to Reach a New Generation of Consumers

Gen Z is rewriting the rules of consumer engagement when it comes to technology, shopping, media, brand loyalty, and more. This is a generation that is redefining the commerce and media landscapes—not to mention society and culture as a whole—and their influence will continue to grow in the years to come. If you’re not evolving your marketing strategies to engage this younger generation and meet their expectations, you’re already falling behind.

This new report will help marketers put the Gen Z difference into real-world context, with meaningful insights and key strategies to engage and drive this important segment of consumers to action, including:

New data around Gen Z’s motivations, behaviors & preferences
Action plans for brands around the generational differences that are reshaping the landscape & the growing influence of Gen Z
10 strategies for reaching & engaging with Gen Z in the coming five years

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Guides

Connecting the Retail Dots – It’s time to get the retail experience to the next level

Ensuring engagement, loyalty, and revenue growth means using a martech solution where email, data, and customer experience can work together.
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Consumer Trends Index 2023 for Europe
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Relationship Marketing Guide – Create the customer relationships that last

This guide shows how to start your journey to Relationship Marketing with acquisition, engagement, personalization and retention strategies.
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The Key Consumer Trends Driving Purchase Decisions in France

Selligent shares data on consumer attitudes to privacy, personalization, messaging and more, focused on the French market.
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The Key Consumer Trends Driving Purchase Decisions in Spain

Selligent shares data on consumer attitudes to privacy, personalization, messaging and more, focused on the Spanish market.
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The Relationship Marketing Playbook for Holiday Planning 2022

Your 2022 holiday relationship marketing checklist from acquisition through to loyalty.
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