Making the Most of Micro-Moments in Marketing: Strategies for Delivering Customer-Centric Marketing with Relevance and Personalization at the Perfect Time
Consumers are constantly connected; searching for information, learning about products and services, and looking for brands to recognize them and know what they need, right when they need it.
If you’re not there to meet them in those “micro-moments” – with relevance, speed, and ease for taking action – you risk losing them. Micro-moments translate directly into sales, boost loyalty, and enhance long-term brand perception.
This Selligent white paper offers tips and strategies for marketers to make the most of micro-moments, by optimizing real-time marketing to reach consumers at precisely the right time.
Selligent Marketing Cloud is part of the CM Group family of brands.