Lessons for Back-to-School Marketers in 2022

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Drive conversions, loyalty and ROI with personalization
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Personalize the booking experience wherever your customers go
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Combine security with unprecedented marketing capabilities
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Personal marketing made powerful, for leaders in every industry

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Lessons for Back-to-School Marketers in 2022

Relationship marketing strategies that engage at every stage of the customer lifecycle

The summer holidays are here, which means retail marketers are ready to deploy their carefully crafted back-to-school campaigns. In this short, but lucrative selling window it can be tough to rise above the noise in crowded inboxes. Those that win, are implementing strategies that put the customer at the heart of everything.

Our latest ebook is packed with exclusive data and the inspiring use cases from Selligent clients, including:

How a zero-party data strategy is the answer to death of the cookie

Leveraging reward mechanics to collect the personal and preference data to build more meaningful relationships with consumers

Delivering true-personalization that goes beyond segmentation

A true omnichannel experience that puts the customer at the heart of your strategy

Turning one-off customers into loyal brand advocates

More resources

Guides

A New Kind of Loyalty

How to build emotional loyalty and drive revenue growth
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Guides

2023 European Brand Loyalty Report

This report explores the current state of brand loyalty and which elements of a loyalty program are most compelling.
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Guides

The 5 Steps to Building Stronger Customer Messaging

In this guide, we’ll lay out how you can acquire customers and keep them happy with messaging campaigns that speak directly to their needs.
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Guides

2023 Selligent Mobile Marketing Guide

Mobile is no longer a nice-to-have, it has become a must-have for brands. Learn how to leverage mobile to start building real relationships.
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Guides

Back-to-School Marketing : Checklist

Get ready to deliver top-of-the-class relationship marketing strategies with our Back-to-School Marketing Checklist
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Guides

The RFP Guide for The European Enterprise

Choose the right marketing platform which can supplement your email strategy and help you reach your customers from other channels.
Learn More