Lessons for Back to School Marketing

Integrate

Centralize and streamline your data sources
Automate

Sharpen your marketing workflows with AI
Execute

Bring every channel into a single journey

Individual Features
Real-Time Audiences

Evolving, data-driven audiences
Personalized Content

Pointed messaging at the perfect moment
Journey Customization

Flexible, no-code, cross-channel journeys
Reporting & Optimization

Strategically report, retarget, and iterate

What's New Configuration

Retail

Drive conversions, loyalty and ROI with personalization
Media, Publishing & Entertainment

Recruit and retain subscribers more effectively
Travel & Hospitality

Personalize the booking experience wherever your customers go
Financial Services

Combine security with unprecedented marketing capabilities
Other Industries

Personal marketing made powerful, for leaders in every industry

All Case Studies

Explore the Benefits of Being a Selligent Partner
Agency Partners

Deep industry knowledge. Strong Selligent platform expertise. Trusted advisors for our mutual clients.
Technology Partners

Systems integrators. Technology experts. Adept at leveraging the Selligent platform for new revenue opportunities.
Reseller Partners

Agencies & integrators work with our team to reap the rewards of selling our solution.

Our Partner Network

Guides
Case Studies
Blog
Product
Videos

All Resources

Lessons for Back-to-School Marketers in 2022

Relationship marketing strategies that engage at every stage of the customer lifecycle

The summer holidays are here, which means retail marketers are ready to deploy their carefully crafted back-to-school campaigns. In this short, but lucrative selling window it can be tough to rise above the noise in crowded inboxes. Those that win, are implementing strategies that put the customer at the heart of everything.

Our latest ebook is packed with exclusive data and the inspiring use cases from Selligent clients, including:

How a zero-party data strategy is the answer to death of the cookie

Leveraging reward mechanics to collect the personal and preference data to build more meaningful relationships with consumers

Delivering true-personalization that goes beyond segmentation

A true omnichannel experience that puts the customer at the heart of your strategy

Turning one-off customers into loyal brand advocates

More resources

Guides

Connecting the Retail Dots – It’s time to get the retail experience to the next level

Ensuring engagement, loyalty, and revenue growth means using a martech solution where email, data, and customer experience can work together.
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Guides

Consumer Trends Index 2023 for Europe
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Guides

Relationship Marketing Guide – Create the customer relationships that last

This guide shows how to start your journey to Relationship Marketing with acquisition, engagement, personalization and retention strategies.
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Guides

The Key Consumer Trends Driving Purchase Decisions in France

Selligent shares data on consumer attitudes to privacy, personalization, messaging and more, focused on the French market.
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Guides

The Key Consumer Trends Driving Purchase Decisions in Spain

Selligent shares data on consumer attitudes to privacy, personalization, messaging and more, focused on the Spanish market.
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Guides

The Relationship Marketing Playbook for Holiday Planning 2022

Your 2022 holiday relationship marketing checklist from acquisition through to loyalty.
Learn More