Lessons for Back-to-School Marketers in 2022

Relationship marketing strategies that engage at every stage of the customer lifecycle


The summer holidays are here, which means retail marketers are ready to deploy their carefully crafted back-to-school campaigns. In this short, but lucrative selling window it can be tough to rise above the noise in crowded inboxes. Those that win, are implementing strategies that put the customer at the heart of everything.


Our latest ebook is packed with exclusive data and the inspiring use cases from Selligent clients, including:

How a zero-party data strategy is the answer to death of the cookie
Leveraging reward mechanics to collect the personal and preference data to build more meaningful relationships with consumers
Delivering true-personalization that goes beyond segmentation
A true omnichannel experience that puts the customer at the heart of your strategy
Turning one-off customers into loyal brand advocates