How to Nurture Customer Loyalty with Personalized Post-Purchase Emails
Did you know that over 65 percent of the average company’s business comes from existing customers? Did you also know that you’re 3 more times likely to sell to an existing customer than to a new one? The fact of the matter is, existing customers tend to be more valuable to growing your business than potential leads and prospects, so don’t underestimate the potential of customer loyalty programs and the value they can add for your customers and to your bottom line.
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