How to Navigate an Evolving Privacy Environment

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How to Navigate an Evolving Privacy Environment

This fact sheet provides a quick overview of Apple’s Mail Privacy Protection with tips for marketers on how to be proactive in navigating the privacy changes.

To help users better control and manage access to their data, Apple has released several new privacy-focused features to Mail and Safari in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. Apple’s Mail Privacy Protection update will change the email marketing landscape forever. Marketers who take a proactive approach will be in the best position to adapt and excel.

We created this resource to help you rethink your campaigns and reporting in light of the of the iOS 15 update, including details on:

Mail Privacy Protection
Private Relay
Hide My Email
Pivoting your email marketing strategy beyond opens

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