How to Find the Perfect Marketing Platform: Your Complete Guide to Running a Successful RFP Process

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Running a RFP process can feel like navigating a maze. With so many marketing solutions providers out there, how does anyone begin to make sense of it all? At Selligent Marketing Cloud, we think such decisions should start with an understanding of your organization’s data landscape and a clear long-term business goals.

Armed with these details, a little pre-planning, and some foresight, you can significantly speed up your decision-making process. That’s why it’s so important to provide the right details, and solicit useful input from your vendors.

Download this free RFP Guide and you’ll find:

  • An RFP pre-game check list
  • Key mistakes that cause confusion and common pitfalls to avoid
  • How to write a useful RFP evaluation matrix to probe capabilities