Customer-First Marketing in the Age of COVID-19: Relationship Marketing Based on Trust, Empathy, and Relevance in a Disrupted Digital Marketing Landscape
COVID-19 has disrupted the digital marketing landscape. Brands and marketers need a new way forward. It’s what we at Selligent Marketing Cloud call “Customer-First Marketing,” where the focus is on individual consumers. Marketers must implement engagement strategies based on trust and crafted with empathy, using data and technologies to ensure that every communication is meaningful and relevant.
This Selligent white paper offers guidance and best practices for relationship marketing. You’ll learn:
Selligent by Marigold: where relationships take root.