The Key Consumer Trends Driving Purchase Decisions in Spain
Attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty
It’s never been more difficult, nor important for marketers to stay one step ahead of consumer purchasing habits. With a raft of recent data scandals, GDPR privacy legislation, COVID-19 and the death of the cookie, marketers need the data to be able to connect with consumers in Spain on the right channel, with the right message, at the right time.
This infographic highlights the key trends driving purchase decisions for consumers in Spain, revealing online consumer expectations, the channels consumers want to connect on and the data they’re prepared to share in return for more personalized experiences.
Please note that this infographic has been written in Spanish.
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